Karieristka & Hedonistka 2.0
An all-organic launch campaign and landing page that unlocked high-ticket sales.
Read the case↓
The project for Manca Šalehar boosted her product's perceived value and unlocked high-ticket sales through a multidimensional branding strategy — from campaign planning and product development to content, storytelling, video, copywriting, and event organization.
- Client
- Manca Šalehar
- Services
- Academy Program, Event Campaign
- Year
- 2024
Manca offered medium-ticket workshops but needed to command higher premiums to invest more into her personal brand. The challenge was organically engaging her small, niche following with compelling storytelling and zero marketing budget — within a carefully planned campaign to boost engagement and drive sales.
We crafted an all-organic campaign, allowing Manca to engage her audience and drive sales via Instagram Stories alone. Leveraging social proof and testimonials, we structured her product-launch communications and built a custom landing page from scratch — significantly boosting her brand's perceived value.
A 5× workshop price increase and 2× Manca's usual capacity sold at launch — proving a focused Instagram Stories strategy and a purpose-built landing page can redefine value perception.
