Yachtie
A social platform for superyacht crew. Product, brand and web, built as one system.
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Yachtie is a platform for superyacht crew: finding work, finding friends in port, and keeping up with life between charters. We shaped the brand, the iOS app and the site that introduces it.
- Client
- Yachtie
- Services
- Product, Brand, App
- Year
- 2026
Crew life runs on word of mouth. Jobs travel through WhatsApp groups and dock walks, and every season opens with the same question: who's around? The tools that do exist treat crew as CVs in a database, not as a community.
We designed Yachtie as a social network first and a job board second. Profiles that feel personal, a clear view of who's nearby in port, and alerts for last-minute roles, all carried by a calm, confident identity that holds up from the App Store to the dock.
Brand, app and site launched as one system, and the platform now grows with the community it was made for. Crew first, always.
