VP Activewear
An activewear brand turning influencer merch into a self-sustaining label for young mountain explorers.
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The project for Vid Pintarič transformed influencer merch into a self-sustaining activewear brand for Slovenian mountain explorers — inspiring young adventurers to conquer peaks while boosting Vid's brand value and unlocking premium collaborations.
- Client
- Vid Pintarič
- Services
- Brand Development
- Year
- 2023
Vid wanted a self-sufficient clothing brand that resonated with mountain explorers, elevated his presence, and activated his audience beyond social posts — creating another stream of income. His audience split into two segments: kids, his biggest fans, and parents, who make the purchasing decisions. The challenge was a unified brand experience that connected and incentivized both.
We launched an activewear brand that bridges parental utility with aspirational appeal for kids. By incorporating a challenge that rewards activity, we created an experience that motivates kids to be active and fosters quality time for parents — Slovenia's first activewear brand that truly incentivizes an active lifestyle.
The feedback was overwhelmingly positive. In its first three months the brand generated €40k and became Vid's most important source of income — to this day.
